RESUME · PUBLIC PROFILE

Cristian Rubén Salcedo Díaz

Design Engineer · Product Design & Design Systems · UX/UI + Frontend · AI-assisted workflows

I am Cristian Rubén Salcedo Díaz. My experience combines UX/UI, information architecture, design systems, frontend development and visual communication applied to real products.

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EXPERIENCE · CAREER 2015—2026

Designing, implementing and evolving digital products.

  1. Oct 2023 — Jul 24, 2026

    Grupo VASS

    Tech Consultant · Frontend · UX/UI

    Turned enterprise requirements into flows, wireframes, prototypes and components; supported implementation and QA with Angular, Liferay and Salesforce while applying accessibility, UX Writing and Design System consistency.

    • Angular
    • Liferay
    • Salesforce
    • Figma
  2. Sep 2020 — Jul 13, 2026

    Hipertexto Ltda.

    Freelance Frontend Developer · Web Designer

    Maintained publishing and e-commerce ecosystems with WordPress, Magento, Laravel and Vue.js; designed Figma proposals and documented components, deployments, risks and incidents.

    • Magento
    • Vue.js
    • WordPress
    • Figma
  3. Jun 2022 — Oct 2023

    Tambourine · Marketing for Hotels

    Frontend Web Developer

    Implemented hospitality websites and landing pages from design files and visual systems, covering responsive behavior, cross-browser compatibility, visual QA and performance with HTML5, SCSS, JavaScript and PHP/Symfony.

    • HTML
    • SCSS
    • JavaScript
    • PHP
  4. Mar 2018 — Jun 2022

    PasaLaPágina

    Frontend Web Developer · UX/UI · Email

    Designed and developed a digital reading platform with Vue.js; improved navigation, components and responsive behavior, connecting Mailchimp and emBlue campaigns with publishing and product goals.

    • Vue.js
    • UX/UI
    • Mailchimp
    • emBlue
  5. Sep 2015 — Feb 2018

    Hipertexto Ltda.

    Web, graphic and digital conversion designer

    Built web experiences, digital assets and ePub2/ePub3 publications for publishing and e-commerce contexts using HTML, CSS, WordPress, Magento and VTEX.

    • ePub
    • WordPress
    • Magento
    • VTEX
  6. Jan 2015 — Jul 2015

    Legis S.A.

    Graphic Designer · Final Art

    Prepared editorial and print assets, final artwork, color proofs and quality controls under production specifications.

    • Editorial
    • Prepress
    • Graphic Design

EDUCATION · VISUAL AND TECHNICAL FOUNDATION

Education

  1. 2026—Present

    Specialization in Artificial Intelligence

    Corporación Universitaria Minuto de Dios · Started August 2026

  2. 2019

    Bachelor-level degree in Visual Communication

    Corporación Universitaria Minuto de Dios

  3. 2015

    Technologist in Graphic Communication

    Corporación Universitaria Minuto de Dios

STACK · TOOLS IN CONTEXT

Stack

Frontend

  • HTML5
  • CSS3
  • Sass / SCSS
  • JavaScript
  • TypeScript
  • Angular
  • Vue.js
  • React · training
  • Liferay
  • PHP / Symfony
  • REST APIs
  • Git

UX/UI & Product

  • Figma
  • Adobe XD
  • Information architecture
  • User flows
  • Wireframes
  • Prototypes
  • Design Systems
  • UX Writing
  • Accessibility
  • Responsive Design

Graphic Design

  • Illustrator
  • Photoshop
  • InDesign
  • After Effects
  • Premiere Pro
  • Acrobat
  • Editorial design
  • Prepress
  • ePub
  • Email marketing

Product & collaboration

  • Jira
  • Azure DevOps
  • Salesforce Lightning
  • WordPress
  • WooCommerce
  • Magento
  • VTEX
  • Technical SEO
  • Visual QA
  • Applied AI

NEXT NODE

Professional contact